Why Advertisers support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.This has lead to over 140,000...

Where Adsense Should Appear

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense...

Ways to Identify and Tackle Click Fraud

Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend. With so much at stake, its no wonder the search engines are investing so much time and effort into devising solutions.One...

Turning Traffic in to Adsense Traffic

If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates. There are many ways to turn traffic into AdSense traffic and here is a short list of them...

Top Paying Keywords

In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link.But how can you find such words for your site? Well, the answer to that question depends a little on who you are and what you're prepared...

Tools for Adsense

If you're just boarding on the AdSense train, and looking to find a quick way to make the profits you've seen all being pulled of all over the Internet, you might be interested in a couple of tools.These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic flows through their site. Some will help you in understanding which keywords gain you more money...

The Future of Google Adsense

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.Firstly, it's clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense....

The Disadvantages of Adsense

As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly...

The Advantages of Adsense For Search

Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return to Google to complete a search....

Text v Graphic on Adsense

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate...

Success on Adsense – 5 Quick Tips

As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make. You...

Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part...

How Much Money Will I earn Through Adsense?

If you're looking at Google's AdSense program you're surely asking yourself how much you could make from such a program, and you probably think you can't make as much as you can from traditional advertising schemes.Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders...

How Adsense Changed the Internet

Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't.This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become...

Google PPC: Content or Search?

When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their...

Getting Started With Adsense

A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads. The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with...

Click Fraud

If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is...

Adsense - Pros and Cons

You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about...

Adsense is for Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or...

Adsense and the Surfer

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity. For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have...

Adsense Alternatives 2

Bidvertiser (http://www.bidvertiser.com/)Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed...

Do Testers Really Thrive At Night?

Alan said...Nice to hear from you Mark - saw Paul X D at the show, pass on my regards. sort of agree with what you say, the devil is in what exactly an "agile" process is - but that's your secret sauce i guess ;)4:14 PM View the Original arti...

Lost Lessons Learned

Anonymous said...So is the problem that suppliers continue to be woefully optimistic in spite of repeated failure, or that purchasers just haven't learnt to mistrust everything a supplier tells them? Are both parties well-intentioned, if incompetent, or is there often something more insidious going on, in your experience?5:10 PM View the Original arti...

Titling the Untitled- Redux

No comments yet.Close this windowA while ago I wrote about my experience booking a flight with British Airways, specifically the bit where it says "who are you?" and, evidently far more importantly, "what is your title?"  I've pasted in a couple of shots of the drop down menu presented.  I don't think anyone believed me when I posted about it last time.  So here they are, a little hard...

Lijit Widgets

bfeld said...Alan - thanks for the great summary of how you are using Lijit. Glad you found this via my blog- holler anytime you have ideas / suggestions for these guys.1:45 PM View the Original arti...

Moment of Conversion

" when you get what the gadget does and that's it for keeps - the iPod is a brilliant recent example (owner since 2001).   In the end, some get replaced by the next version of the same thing - the Sony Ericsson P800 was replaced by the P900 and then the P910 for instance; the iPod 5gb, by the 10gb, the 20gb, the mini, the Nano v1, the Nano v2 and so on.View the Original arti...

Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.AllFeeds...

Fry talks Fones

I.9:31 PMThanks to TUAW, I found Stephen Fry's blog today.  Despite claiming to be somewhere in deepest (flattest?) Norfolk, far from the realms of Edge let alone 3G and Wifi, he's posted a great (and long) Blessay (his word) on smartphones. He's also writing a weekly technology column for the Guardian. Who'd have thought I had something in common with Stephen Fry, apart from a rapier wit and...

Comparing apples with round, green, tasty, slightly acid things

Dan said...A little over seven Rubik's cube combinations for every square millimetre on the earth's surface, ocean included.7:15 PM View the Original arti...

Offline Demonstrations Lack Impact?

Did you pop upstairs to see the Louise Bourgeoise show, which was a spectacular collection of her life work, touching on her family, home, sexual and female as art?12:08 AMOn Sunday I was cycling briskly along the river past Westminster when I was stopped in my tracks by a cavalcade of whistles, drums and people in fancy dress. Sadly there were no horses that I could see. This had two immediate effects...

Paula Gets Gold

Anonymous said...I've still not found out if I'm in, ( I entered earlier in the year, to test out there online thing, ) however, I'm sure I'll be struggling to run it in 22 hours 3 minutes, let alone 2:23.View the Original arti...

Online Services - Voter Registration

Sue Doc said...I'm just an novice developer but to me that looks like an error in the code, not anything relating to your Mac or Firefox -- making it even more heinous.10:22 PM View the Original arti...

Dubai.gov.ae - Everything you wanted to know but were afraid to ask

Dear sir i was working in sharjah u.a.e for qgm group l.l.c hamriya freezone,,my passport No is A8399988 id no (499)-168 but this company is using CIA scanner and using digital ids and disclosing all bank accounts transactions of pepoples in dubai & sharjah...6:28 AMView the Original arti...

When things work ... and when they don't

Anonymous said...Alan - I cant believe that you've not posted today commenting on why in the great e-age, govt depts have resorted to sharing data on CD!View the Original arti...

25 million green bottles

Anonymous said...Excellent blog. Rebuilding Joe Public's appetite for a single or mother of all databases as you put it, will be much harder now. Silly mistakes like these take years to undo or uncommit. CG9:25 AM View the Original arti...

The essence of commitment

Alan said...I've mellowed ...3:55 PMI had a strange conversation with a guy this week.  I needed him to sign up to do something.  He didn't want to do it.    His way of telling me this was to say that he "didn't want to commit in case he had to decommit later" - of course this was by email not an actual, whatchamacallit, a conversation.  I'm wondering if that should be...

The Data Spiral

No comments yet.Close this windowHere's an extract from my Government Enterprise Architecture paper from September 2003: The principal now is that data can be exposed to many viewersView the Original arti...

How many armies does an e-government need?

Anonymous said...Not sure about the facebook idea for Governments but certainly retention and sharing of information is a key issue for all Government departments.View the Original arti...

Bo And Luke Make Glass, Wine

The Dukes of Hazzard was a TV show in the late 70s and early 80s. The plot, at least the way I remember it, always involved Bo and Luke, two brothers, getting tangled up unexpectedly in some nefarious scheme cooked up by the local Mayor, Boss Hogg. A sub-plot always involved Daisy Duke, their sister, wearing shorts and running around in a jeep, but hey, I was a teenager back then. At some point, the...